PR
Media relations support and PR strategy development to articulate your story through press releases, features, case studies, expert reviews and blogs using relevant channels such as national and trade press, peer-reviewed publications, congress, social media and other online outlets.
COMMS
Strategic multi-channel communication planning and campaign execution across the health, technology and life sciences sectors covering disease awareness, product milestones, advocacy relations, patient engagement, KOL management, and corporate and internal comms.
CASE STUDY
AMLo Biosciences
Project: PR Awareness Programme
Deliverables: Communication Platform
Brief: To raise awareness of AMLo Biosciences, the innovative diagnostic spin-out from Newcastle University, and to generate excitement and interest in the clinical community about their groundbreaking melanoma technology, AMBLor, ahead of launch in the US and UK.
HD Health role: Communications strategy, planning, and execution.
By planning and executing an impactful ongoing PR and social media presence that aimed to not only inform stakeholders of the AMBLor technology but to tell the story around unmet needs in melanoma management from both clinician and patient perspectives. Our goal was to highlight AMLo’s dedication and AMBLor’s potential in improving melanoma outcomes.
Through engaging and educational content – stories, infographics, videos and carefully targeted press releases – we have integrated AMLo into the melanoma conversation, shining a spotlight on the urgent need for better prognostic information to inform decision making, and gaining understanding and trust among our target audience.
